Today (August 7) is National Handloom Day. Honestly, not many are aware of it. But Bollywood divas like Kangana Ranaut, Janhvi Kapoor, Priyanka Chopra and Vidya Balan took to social media to share a picture of their favourite handloom clothing from their clothing.
The three actors took to social media to urge people to be “vocal for local” and use more clothing made by local Indian brands.
The ‘Panga’ actor Kangana Ranaut’s team posted several pictures of the actor donning Indian handloom clothing including the one where she is seen posing with a spinning wheel.
Check it out:
“Most of us have more than we can consume, the Fashion industry has become one of the most damaging industries for our environment, new challenges call for new resolves, let’s promote our own Indian organic fabric industries and preserve the planet #NationalHandloomDay,” Kangana’s team tweeted.
“When we choose Handloom we choose to elevate our poor weavers out of poverty, we choose vocal for local, we choose our Mother Earth, we choose love for every single being on this planet #NationalHandloomDay,” Ranaut’s team tweeted.
Priyanka Chopra Jonas took to social media to mark the National Handloom Day with a special post. The actress posted a picture of herself in a green saree receiving the Padma Shri in 2016. She tweeted it saying, ‘Indian handlooms are known to be unique and a work of craftsmanship. Let’s lend our support to the weavers and artisans of the textile industry. #NationalHandloomDay #Vocal4Handmade @smritiirani @textMinIndia @madhuryaGallery.’
The ‘Shakuntala Devi’ actress Vidya Balan who loves to wear sarees also shared her take on National Handloom Day.
Balan shared pictures of herself wrapped in a Kanjivaram silk saree with zari pallu and penned down a long caption urging people to resolve to support Indian weavers during the difficult times of the coronavirus crisis.
“On #NationalHandloomDay let us all resolve to support our weavers across the country in these difficult times by buying and wearing their beautiful creations in our everyday life and also help keep # India’s HandloomLegacy alive. Appreciate the labour of love. #IWearHandloom,” she wrote in the caption.
The ‘Gunjan Saxena’ actor Janhvi Kapoor also took to Instagram and shared a picture of herself attending an event wearing a handloom saree.
“Today is National Handloom Day! This is my most favourite and most special handloom saree. The weavers and artisans in our country are truly unmatched in skill and creativity- the best in the world! #vocal4handmade,” she wrote in the caption.
Today, the government pitched for ‘Aatma Nirbhar Bharat’ (self-reliant India) and urged to support handmade items.
“We salute all those associated with our vibrant handloom and handicrafts sector. They have made commendable efforts to preserve the indigenous crafts of our nation. Let us all be #Vocal4Handmade and strengthen efforts towards an Aatmanirbhar Bharat,” Prime Minister Narendra Modi tweeted today.
Many fashion houses and e-commerce websites came forward to promote handloom goods and spread awareness about looms. Also, Minister of Textiles, Smriti Irani, and the textile secretary worked towards the welfare of weavers across the country by promoting handloom.
As the fashion economy has a positive environmental impact by keeping handloom goods in play, the Fashion Design Council of India (FDCI) launched campaigns, such as Meet the Makers. They also started a Covid-19 Support Fund to support up and coming designers across the country.
Moving forward, the FDCI’s support fund will bring smiles on the faces of weavers as well. “Today onwards, the FDCI board has decided to help handloom weavers through the new-found Covid-19 Support Fund. We will be buying merchandise from weavers, which would be used to make high-in-demand cotton masks or ensembles. The idea behind this is to buy unsold handloom fabrics stocked with them, which would help the weaving community earn a better livelihood,” says Sunil Sethi, chairman of FDCI. He believes that the answer to the buzzword, sustainability, is handloom. The weavers would be identified by DC Handloom under the Ministry of Textiles.
August 7 was chosen as the National Handloom Day to commemorate the Swadeshi Movement which was launched on this day in 1905 in Calcutta Town Hall to protest against the partition of Bengal by the British government.
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